The ability to deceive

One of the most important qualities in business is the ability to deceive. People who are open, honest and direct about their desires and ambitions are rarely successful in the business world. This is a sad but true, hard fact of commercial combat which have been practiced over and over again. This does not mean that you have to be a lying, cheating, sleaze ball to be good at your job.

It is simply means that you need to have the capacity to be ruthless an single minded in achieving the necessary aims. If blind siding a customer or stabbing a colleague in the back is what it takes to succeed, then so be it. However never do this at the expense of your good reputation. This is tough proposition. it is a very fine line to tread.

Card connection

The next time someone hands you their business card, don't just slip it into your purse and forget about it. You could be missing out on an opportunity to network your way into a new career. So make sure:

• When you're given a card, write on the back where ad when you met the person. Note down how they might be useful to you in the future.

• Jot down any personal details or anecdotes. It can act as an ice breaker the next time you meet.

• If the person is a potential business contact or could help you with a future career move, note it down in your diary to ring them within the week and mention you enjoyed meeting them. Don't be pushy, just polite and direct.